Carhartt opened in mid-April 2011 at 1518 N. Milwaukee Avenue, launching only its third American storefront. Like the Salt Lake City and Portland locations, the iconic store features classic work wear gear popular with everyone from construction workers to BMX bikers. By offering bib overalls as well as rough-and-ready clothing designs for both men and women, Carhartt seamlessly bridges the gap between fashion and utilitarian consumers.

The company’s style fills every inch of this Wicker Park store, from the tinted concrete floor to the re-purposed local antiques. Carhartt may have a rugged sensibility, but that doesn’t mean it’s not becoming a trend.