Goodbye to Plain Jane. Sayonara, Farewell, Au revoir! Now say hello to Sara Jane.

It was the fall of 2002 when Sara Jane opened a store bearing her own name in hopes of providing a true boutique experience amongst the slew of chains just blocks nearby on the Magnificent Mile. Nestled in perhaps Chicago’s most charming neighborhood, Old Town, Sara Jane has made her humble splash on the scene. Although a regular in Lucky Magazine and Chicago Magazine, ask your average Chicagoan and they probably have never heard of the place.

But local fashionistas and Old Towners know to turn to Sara Jane for unique finds on adorable dresses, cocktail wear, jeans and accessories. The quick turnover allows for more variety and the small space often times conjures up new friendships and gab sessions (lucky thing there are plenty of pubs and bistros nearby!) A visit when “Sara Jane” herself (a.k.a. Sara Plocker) is there will only prove this neighborhood-gal-pal feel all the more.

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