Started in 1977 as a science fiction convention, this event has become a celebration of media entertainment, focusing on all aspects of popular media, film and television. There are over a hundred activities that anyone can enjoy, such as film studio presentations, onstage Q&A with actors, producers and directors, autograph and photo sessions, costume and talent contests, film festivals, model and art shows, collectible merchandise, educational seminars, discussion panels, kids events and fan club presentations. Past actors who have come to the event include Tom Cruise, John Travolta, Tobey Maguire, and William Shatner. This year, specific events include a Klingon bop, Pirates vs. Ninja Olympics, Zombie Survival 101 and Iron Man 2 Balcony Challenge.