If anyone knows how to re-open a store, it seems to be Armani Exchange. For the premiere, the Miami Beach’s Vice Mayor named it the “Official Armani Exchange” day and Hollywood stars traveled 3000 miles to celebrate and try on some of Armani’s sexy shades.

The new South Beach flagship is bigger and sleeker with futuristic steel accents and clean lines, while still keeping the art deco feel of Miami. The brand, which was created in 1991 to dress the urban, street-chic customers, still captures that fun, young, and sexy energy today. With the Miami essentials of tiny party dresses, smoky shades, and tight t-shirts, the new Armani Exchange is bigger in size and sex appeal.

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