Step into Modern Luxury in the Heart of Times Square. The Premier Hotel offers travelers an upscale retreat within walking distance to the best of Broadway, Fifth Avenue shopping, midtown business destinations and fine dining. Enjoy skyline views from 125 smart, sophisticated rooms that showcase clean-lined architecture and an elegant muted color palette. With just seven rooms per floor, The Premier Hotel features studio-like accommodations including oversized bathrooms equipped with large vanities, European soaking tubs and separate showers.