Scoop’s byline is “the ultimate closet.” And how else could this – Alice & Olivia tunics, Zac Posen gowns, Tom Binns jewelry, Theory blazers, Helmut Lang tees, Marc Jacobs clutches, Vince camis, exclusive Stewart Weitzman heels and flats, Ya-Ya skirts, and Acne jeans – be described? Ultimate, for starters, because that’s just the women’s section. The men’s, kid’s, and home sections measure up accordingly with brands like DSquared and Chip & Pepper.

For one-stop fashion shopping there are three Scoop locations in New York City to chose from. The SoHo Scoop, which is aptly referred to as the Mega-Scoop, is where you will find current runway trends and staples alike from every hip designer you’ve ever lusted over. Translation: this store is huge and has it all. The West Village Scoop houses a concept store that is referred to as “the ultimate attic” and tends more towards Ileana Makri jewelry, Havaiana flip-flops, and Freecity hoodies. And for uptowners, well, there’s the uptown Scoop. But regardless of location, the Scoop philosophy of shopping remains the same: all the clothes and accessories are organized by trend, color, and type so that the ever time-strapped New York shopper can find exactly what they want, right along side the right pieces to compliment what they came shopping for.

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