The brand’s significant focus is on creating a comfortable, inviting, and hospitable atmosphere for customers. Seating is available in store with water available. During special events, food and refreshments and catering are occasionally offered. Customers who are members of WHBM’s loyalty program “Black Book” are entitled to 5% off upon achieving permanent member status. Other perks include catalogues, double discount days, and “Girls Night Out” where the store will close for a private party.