Edit co-founder and creative director Alissa Emerson has spent two decades in fashion retail. For sixteen years she owned and managed TuesdaysChild, her multi-brand boutique in Scarsdale, New York, where she carried the Marc Jacobs, Stella McCartney, and Derek Lam–as well as Alexander Wang’s debut collection. Although she’s blessed with an eye for young talent, Alissa’s insistence on refinement and quality over flash-in-the-pan trendiness has earned her a loyal clientele. With the birth of her daughter, Annabelle, she recently became a first-time mother.

Edit co-founder and head of operations Valerie Feigen grew up on New York’s Upper East Side. After graduating from Columbia Law School, she worked for many years as an analyst in the apparel sector for JP Morgan and Lehman Brothers, where she specialized in luxury brands. Now a mother of three and an active member in several New York charities, Valerie has an intimate understanding of the needs of the modern woman.