Tag Archives: name brand

Ted Baker

From the beginning Ted has had a very clear, unswerving, focus on quality, attention to detail and a quirky sense of humour, so much so in fact that the first stores used to provide a laundry service for every shirt purchased – something that gained the quickly growing brand the title of ‘No Ordinary Designer Label’. Everything produced under the Ted Baker name has his personality woven into its very heart.

As you would expect from Ted, the approach to marketing the brand remains the same as it was from day one … primarily by word of mouth and out of the ordinary marketing. What other brand would give away Paxo stuffing at Christmas, a can of chocolate bunny hotpot for Easter, or even special world-cup 2006 football cards, Roy of the Rovers style? Ted remains one of the only brands to be built into an international designer label without an advertising campaign.

Kidrobot

The products sold at Kidrobot are the centerpieces of a global movement that exemplifies the cutting edge of both pop art and mass culture. Many Kidrobot toys, such as Dunny, MUNNY, and Frank Kozik’s Labbits and Mongers, attract huge followings. Artists that work with Kidrobot have gained celebrity status-these include USA artists Frank Kozik, Tim Biskup, Huck Gee, Joe Ledbetter, Tristan Eaton, Paul Budnitz, and Tara McPherson; the German design collective eBoy; Japan’s Devilrobots & Mad Barbarians; French street artists Tilt & Mist; the UK’s TADO and ilovedust; Australia’s Nathan Jurevicius; Argentina’s DOMA; and many, many others.

Kidrobot also regularly collaborates with many of the world’s top brands to create unique limited editions products. Past collaborations include Marc Jacobs, Visionaire Magazine, Barneys New York, The Standard Hotels, Playboy, Burton, Nike, Lacoste, Nooka, Matt Groening & more.

A blend of sculpture and popular art, many of Kidrobot’s exclusive toys are extremely rare and collectible. Artists often create a series of only a few hundred to a few thousand pieces, so once a toy is sold out, it’s sold out forever. Kidrobot toys retail anywhere from $5 to $25,000, and many appreciate in value over time.

The Museum of Modern Art in New York City (MoMA) acquired 13 Kidrobot toys in late 2007, adding these iconic pieces to the museum’s collection.

In 2006, Kidrobot launched its exclusive apparel line. Vibrant, distinctive, and produced in limited runs, Kidrobot apparel draws from the company’s unique pop art aesthetic.