Tag Archives: mother

Edit Boutique NYC

Edit co-founder and creative director Alissa Emerson has spent two decades in fashion retail. For sixteen years she owned and managed TuesdaysChild, her multi-brand boutique in Scarsdale, New York, where she carried the Marc Jacobs, Stella McCartney, and Derek Lam–as well as Alexander Wang’s debut collection. Although she’s blessed with an eye for young talent, Alissa’s insistence on refinement and quality over flash-in-the-pan trendiness has earned her a loyal clientele. With the birth of her daughter, Annabelle, she recently became a first-time mother.

Edit co-founder and head of operations Valerie Feigen grew up on New York’s Upper East Side. After graduating from Columbia Law School, she worked for many years as an analyst in the apparel sector for JP Morgan and Lehman Brothers, where she specialized in luxury brands. Now a mother of three and an active member in several New York charities, Valerie has an intimate understanding of the needs of the modern woman.

Diego Rocha

Diego Rocha is a Brazilian born handbag designer. He began his career in the finance field in Sao Paulo before making the transition to designer. Fortunately for Diego, fashion is in his genes. His mother was a pattern-maker so he grew up surounded by colorful clothes, needles and scissors. Watching his mother work not only inspired him but also gave him the necessary background to pursue his dream. He uses many textures and prints which are influenced by his native Brazil, a country known for its extensive wildlife.

Before settling in Chicago in 2005, Diego lived in New York City where he was able to perfect his skills. Although his equipment was unsuitable, he locked himself in his apartment for six months, experimenting with materials and teaching himself the techniques necessary to crystallize his vision. It is this devotion to his craft that shines through in every Diego Rocha design.

Each Diego Rocha design is carefully hand constructed to deliver sophistication and style to any occasion. Diego personally handpicks the raw materials, exclusive patterns and exquisite colors while handcrafting each detail every step of the way. This personal attention to detail and craftsmanship is what makes each handbag unique and a one of a kind piece of art.